If we look at Informest 2010 tentative balance, we find a value that it is a meaningful self evidence, +45%: it is the increase on volume of projects of international cooperation. We are talking about an amount of almost 2.700.000 millions of Euros - 50% of which are EU funds. We happen to hear often the following inaccurate expression: Informest "wins projects". Well, Informest, indeed, wins a lot of projects. However, I find the expression a bit inaccurate because it does not stress "why" it happens that Informest attracts such a considerable amount of funds.